Supernatural Cosmetics was inspired by a visit to Sri Lanka, a beautiful island off the coast of India, in the glittering Indian Ocean. While there, I visited an aromatic spice garden and was struck by how many beauty products and health remedies can be derived from plants in their purest, most natural form.
I started to look a lot more closely at the ingredients in my usual skincare products — especially the potentially toxic chemicals I was putting on my skin every day — and began researching the benefits of natural ingredients.
I was shocked to discover that lots of the ingredients that my products contained such as parabens, synthetics, silicones, sulphates, phthalates had potentially harmful and carcinogenic effects when used consistently over time.
I decided to use only natural, organic products and noticed that the appearance of my sensitive skin that was prone to eczema, improved. I encouraged my friend, Lauren — my Supernatural business partner — to follow suit. Lauren suffered from Acne and was constantly trying new products and potions to keep her spots at bay, but since she started to invest in a healthy organic beauty regime has found that her skin has cleared up dramatically and her acne troubles are a long distant memory.
Although we were both passionate advocates of a natural, clean, eco-lifestyle, it wasn’t always easy to buy safe organic cosmetics in high street stores.
Due to there not being a law in place that requires cosmetic products to have FDA approval before they go on the market, many brands are able to claim to be ‘organic’ and actually only contain as little as 1% organic content.
After discovering the severity of the impact that the buildup of certain ingredients had upon human cells and the body, I decided that I was going to try raise awareness about this and encourage people to make the switch to green.
The concept for Supernatural was born.
Looking after your skin and your health is a learning curve, we want to help you create a personal organic beauty regime based on scientific know-how and natural wisdom passed down through the ages.
We also insist on giving something back and will be making a donation of 2% of our profits to an amazing charity, Cool Earth, which is working to help protect our fragile environment. Cool Earth are totally committed to halting the destruction of the rainforest while helping indigenous tribes to regain control of their land.
Here’s to a healthy, organic, Supernatural lifestyle.
Save your skin, Save the rainforest.